NOVAYA LINIA

The company NOVAYA LINIYA, founded as part of the international optical holding New Line Group in 1998, today is a recognized leader of the Russian optical market. For more than 20 years of work in the field of distribution of frames and sunglasses, the company has developed its own special approach to doing business, promoting and supporting the brands represented. Due to the effectiveness of the applied methodology for selecting the assortment, today the company's brand portfolio includes brands whose products are able to satisfy the most diverse tastes of consumers in a wide price range.