30th Moscow International Optical Fair (MIOF)

February 22-24, 2022  /  CROCUS EXPO  /  Pavilion 2, hall 8

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Program - 2020. Fall / Business forum

08.09.2020

  Conference Room A  
13:00 
13:00–14:00
Opening an optics store: all options for online representation
Yakutina E. N., coach of the international business school "Strategist", General Director of "Market Assistance group"
13:00
14:00 
 
14:00
14:15 
14:15–15:00
The increase in sales of optics through social networks: peculiarities of the content and emphasis of promotion
I.P.Lebbeh, strategic consultant on communication practices and emotional branding in medicine, author of books on medical communication
14:15
15:00 
 
15:00
15:15 
15:15–16:10
The prospects: how automation helps you survive the market crisis
Nikolaev N. Yu., head of sales Department of "Tigris"
15:15
16:10 
 
16:10

09.09.2020

  Conference Room A  
10:00 
10:00–10:55
The truth is in the balance. Miru 1 Day UpSide – a new solution to the problems of discomfort and safety in contact correction from Menicon
Pavlova T. V., candidate of medical Sciences, associate Professor, ophthalmologist, Director of professional support service Novalex Group
10:00
10:55 
 
10:55
11:10 
11:10–12:05
Stages of selecting a frame to create a harmonious image
O. V. Shcherbakova, Creator of the Oliver Wood brand, head of the Visio salon chain
11:10
12:05 
 
12:05
12:20 
12:20–13:15
Influence of Myopilux lenses on the control of progressive myopia. Results of clinical observations
R. V. Ibragimova, candidate of medical Sciences, ophthalmologist, medical consultant at Essilor Academy
12:20
13:15 
 
13:15
13:30 
13:30–14:25
What determines the exact correction of refractive errors and the patient's further tolerance of glasses
I.A. Shevich, Director Of the Institute for advanced training and professional retraining "Opti-Klass"
13:30
14:25 
 
14:25
14:40 
14:40–15:35
Difficult patients. Complex recipes
Nikolaeva I. V., optometrist, medical consultant "Grand vision Company", Koltsov A. A., ophthalmologist, Director of training " Grand vision Company»
14:40
15:35 
 
15:35
15:50 
15:50–16:45
Resetting sales
Petrukhina M. L., business coach, managing partner of Practica, Koltsov A. A., ophthalmologist, Director of training " Grand vision Company»
15:50
16:45 
 
16:45