Moscow International Optical Fair (MIOF)

September 8-10, 2020  /  CROCUS EXPO  /  Pavilion 1, hall 1

Program - 2020. Fall

08.09.2020

  Conference Room A  
13:00 
13:00–14:00
Opening an optics store: all options for online representation
Yakutina E. N., coach of the international business school "Strategist", General Director of "Market Assistance group"
13:00
14:00 
 
14:00
14:15 
14:15–15:00
The increase in sales of optics through social networks: peculiarities of the content and emphasis of promotion
I.P.Lebbeh, strategic consultant on communication practices and emotional branding in medicine, author of books on medical communication
14:15
15:00 
 
15:00
15:15 
15:15–16:10
The prospects: how automation helps you survive the market crisis
Nikolaev N. Yu., head of sales Department of "Tigris"
15:15
16:10 
 
16:10
16:45 
16:45–17:45
16:45
17:45 
 
17:45

09.09.2020

  Conference Room A Conference Room E  
10:00 
10:00–10:55
The truth is in the balance. Miru 1 Day UpSide – a new solution to the problems of discomfort and safety in contact correction from Menicon
Pavlova T. V., candidate of medical Sciences, associate Professor, ophthalmologist, Director of professional support service Novalex Group
10:00–10:10
Conference opening
10:00
10:10 
 
10:10–10:30
Российская программа медицинского ведения пациентов с альбинизмом в дневном стационаре
N. V. Sukhanova, head of the aniridium Russian center, ophthalmologist, member of the Association of children's ophthalmologists of the Russian Federation, member of the Scientific Committee OF the icpba "Raduzhka", member of the Union of pediatricians of Russia
10:10
10:30 
 
10:30–10:50
Diagnosis and restoration of binocular vision in functional converging strabismus
I. E. Rabichev, doctor of biology, Professor of the Department of human and animal anatomy and physiology, MPSU, Deputy. scientific Director Of the center for research and correction of vision "Perception»
10:30
10:50 
 
 
10:50
10:55 
 
 
10:55
11:05 
 
11:05–11:25
Important features of manufacturing children's glasses with Myopilux lenses for myopia control
Koltsova O. V., technical consultant at Essilor Academy (Russia)
11:05
11:10 
11:10–12:05
Stages of selecting a frame to create a harmonious image
O. V. Shcherbakova, Creator of the Oliver Wood brand, head of the Visio salon chain
 
11:10
11:25 
 
11:25–11:45
Mistakes in communication at paediatric appointments that lead to conflicts and loss of loyalty of clinic clients
I.P. Lebbeh, strategic consultant on communication practices and emotional branding in medicine, author of books on medical communication
11:25
11:45 
 
11:45–12:05
Contact correction of astigmatism in children with strabismus
Pavlova T. V., candidate of medical Sciences, associate Professor, ophthalmologist, Director of professional support service Novalex Group
11:45
12:05 
 
 
12:05
12:20 
12:20–13:15
Influence of Myopilux lenses on the control of progressive myopia. Results of clinical observations
R. V. Ibragimova, candidate of medical Sciences, ophthalmologist, medical consultant at Essilor Academy
12:20–12:40
Etiology, formation, detection and treatment of amblyopia
N. V. Rinskaya, master of optometry, pedagogy and psychology, founder of the Natalia Rinskaya School of optometry»
12:20
12:40 
 
12:40–13:00
Specifics of selecting children's frames and features of interaction with the child in optics
Seredinskaya N. V., business consultant, General Director of the company "Gallery of glasses"
12:40
13:00 
 
 
13:00
13:15 
 
 
13:15
13:30 
13:30–14:25
What determines the exact correction of refractive errors and the patient's further tolerance of glasses
I.A. Shevich, Director Of the Institute for advanced training and professional retraining "Opti-Klass"
13:30–18:00
Master class "Forms of diplopia and ways to eliminate it"
I. E. Rabichev, doctor of biology, Professor of the Department of human and animal anatomy and physiology, MPSU, Deputy. scientific Director Of the center for research and correction of vision "Perception»
13:30
14:25 
 
 
14:25
14:40 
14:40–15:35
Difficult patients. Complex recipes
Nikolaeva I. V., optometrist, medical consultant "Grand vision Company", Koltsov A. A., ophthalmologist, Director of training " Grand vision Company»
 
14:40
15:35 
 
 
15:35
15:50 
15:50–16:45
Resetting sales
Petrukhina M. L., business coach, managing partner of Practica, Koltsov A. A., ophthalmologist, Director of training " Grand vision Company»
 
15:50
16:45 
 
 
16:45
18:00 
 
 
18:00