Moscow International Optical Fair (MIOF)

September 15-17, 2020  /  CROCUS EXPO

Program - 2020. Spring

11.02.2020

  Conference Room H Conference Room J  
10:10 
 
10:10–10:55
Meeting of the expert Council of the award "Golden binoculars".
The organizers of the competition
10:10
10:55 
 
 
10:55
11:00 
11:00–11:55
Progressive optics Top Vision.
Anisimov A. D., General Director of MC "Agvis", Anisimova G.V., PhD, chief physician MC "Agvis"
11:00
11:30 
 
11:30–11:55
Children's spectacle lenses from Essilor Myopilux – a safe and effective method of control and correction of progressive myopia.
Bulgakova O. S., ophthalmologist, medical consultant "Essilor-Luys-Optics"
11:30
11:55 
 
 
11:55
12:00 
12:00–12:55
Perifocal lenses with high optical and functional properties: Perifocal-Ms, Perifocal-Msa.
Kovychev A. S., Deputy General Director of "Artoptika"
12:00–12:55
The principles of complex spectacle correction.
Koltsov A. A., ophthalmologist, Director of training "Company Grand vision"
12:00
12:55 
 
 
12:55
13:00 
13:00–14:25
seminar
A new vector of development of materials and technologies for the production of MCL. Innovative structural solutions and the advantages of lenses of complex design company Menicon (Japan).
Pavlova T. V., doctor-ophthalmologist of highest category, PhD, associate Professor in the Department of ophthalmology of the Russian national research medical University them. N. And. Pirogov, Advisor on professional issues Novalex Group, Galieva K. V., ophthalmologist, Deputy Director of professional support Novalex Group
13:00–13:55
The updated range of office lenses "of the Company IOC".
Balan A.V., head of Rx lenses, "Company MOK BBGR"
13:00
13:55 
 
 
13:55
14:00 
 
14:00–14:55
TBD
14:00
14:25 
 
 
14:25
14:30 
14:30–15:25
Global perspectives & innovations Hong Kong Eyewear Good Design.
Kevin Ching, Creative Director of Big Horn Eyewear
 
14:30
14:55 
 
 
14:55
15:00 
 
15:00–15:55
Check in the sphere of circulation of medical products. A risk-based approach.
Mishchenko G.N., General Director of "BMG"
15:00
15:25 
 
 
15:25
15:30 
15:30–15:55
Optical correction and rehabilitation of patients with congenital aniridia.
Sukhanova N.V., anisidino the head of the Russian center, ophthalmologist, member of the Association of children's ophthalmologists of Russia, member of the Scientific Committee MCPBA "Iris", a member of the Union of pediatricians of Russia
 
15:30
15:55 
 
 
15:55
16:00 
16:00–16:55
Correction – the opening of a new segment in the optical market.
Riskaya N.V., School of optometry of N. Rinskaya
16:00–16:55
seminar
TBD
16:00
16:55 
 
 
16:55
17:00 
17:00–18:00
30 years of experience in the development of binocular vision and elimination of the various forms of strabismus in children and adults.
Rabichev I. E., doctor of Biol. MD, Professor, Department of anatomy and physiology of human and animals, Moscow state pedagogical University, Deputy Director on scientific work of the research Centre and vision "Perception"
17:00
18:00 
 
 
18:00

12.02.2020

  Conference Room H Conference Room J  
10:00 
 
10:00–10:55
The secrets of successful selection of children's glasses.
Fedorova M.V., ophthalmologist of the highest category, doctor-strabismal, chief physician of the "DOK. Clinic Puzyrevskiy" (Tomsk), chief pediatric ophthalmologist of Tomsk and Tomsk region Organizer: "Optikus"
10:00
10:30 
10:30–11:25
Find out how the neighbor does: summary statistics of the Russian opticians in 2019.
Nikolaeva N. Yu., head of sales Department of "ITigris"
 
10:30
10:55 
 
 
10:55
11:00 
 
11:00–11:55
How to attract the customer to the optician and get him to come a second time.
Birikina A. A., optometrist-consultant, Zakazlinz.ru
11:00
11:25 
 
 
11:25
11:30 
11:30–11:55
TBD
 
11:30
11:55 
 
 
11:55
12:00 
12:00–12:55
Hoyalux iD MySelf – new premium progressive lenses for the individual needs in the digital world.
Dyadina U.V., Director of educational programs, ophthalmologist, PhD, "Lens Hoya Rus"
12:00–12:55
seminar
Charity in the marketing system of the shop.
Birikina A. A., optometrist-consultant, Zakazlinz.ru
12:00
12:55 
 
 
12:55
13:00 
13:00–13:55
seminar
The use of technology for digitizing the customer base, implementation of loyalty system for the customers.
Barsukov A.V., the owner of a network of salons of optics "Dozor" (Saint Petersburg)
13:00
13:55 
 
 
13:55
14:00 
14:00–14:55
Shopping experiences and trends of optical retailers.
Petrukhina M. L., business coach, managing partner of the company Practika, Kol'tsov A. A., ophthalmologist, Director of training, the "Company Grand vision"
14:00–14:55
Children's eyeglasses – what will effectively be sold? Specificity of formation of the assortment matrix.
Seredinskaya N.V., business consultant, General Director of "Gallery glasses"
14:00
14:55 
 
 
14:55
15:00 
15:00–15:55
Who picks up the lenses to the customer: the doctor-optometrist or consultant?
Shevich I.A., Director of the Institute of qualification improvement and professional retraining "Opti class"
15:00–15:55
The manufacture of spectacle frames in Russia. Prospects.
Vasiliev A.B., Director of the factory OpticDesignLab
15:00
15:55 
 
 
15:55
16:00 
16:00–16:55
Is it possible to train a consultant for $ 5 per year. Myth or modern technology.
M. V. Kosov, head of educational projects Agency "Veko"
16:00–16:25
How to sell in the European part of the country your regional collection points and frames. The project YROM.
Yakutina E.N., General Director of "Market Assistant group", the coach International business school "Strategy" (Moscow)
16:00
16:25 
 
 
16:25
16:30 
 
16:30–17:30
Work with stylists to increase profits of the salon. Organic style as a basis for quality selection of frames.
Shcherbakova O. V., the Creator of the brand OliverWood, head of a network of salons Visio
16:30
16:55 
 
 
16:55
17:00 
17:00–18:00
TBD
 
17:00
17:30 
 
 
17:30
18:00 
 
 
18:00