Moscow International Optical Fair (MIOF)

September 10-12, 2019  /  CROCUS EXPO  /  Pavilion 2, hall 8

Program - 2019. September / Business forum

10.09.2019


  1st Floor, Hall 8, Conference Room H 1st Floor, Hall 8, Conference Room J 1st Floor, Hall 8, Conference Room K  
10:00 
 
10:00–11:00
Seminar "Personification of the Japanese philosophy in contact lenses Menicon company"
Pavlova T. V., doctor-ophthalmologist of highest category, PhD, associate Professor in the Department of ophthalmology p. f. Of the Russian national research medical University them. N. And. Pirogov, Advisor on professional issues Novalex
 
10:00
11:00 
 
11:00–11:55
Seminar "Experience in the office. Lenses Work Work Premium and by Top Vision"
Sen'kova E.N., the doctor-ophthalmologist in salon "Optics-8", teacher in Johnson&Johnson Institute
 
11:00
11:55 
 
 
 
11:55
12:00 
 
12:00–12:55
Seminar "Vision of presbyopes in today's digital and dynamic world and solutions from Shamir"
Ilenkov V.A., commercial Director of "Shamir-Rus", the Russian subsidiary of the company Shamir Optical Industry Ltd. (Moscow, Russia)
12:00–12:55
The report "Appointment of BBGR progressive lenses with anisometropia"
Balan A.V., head of the center for optics prescription "Moke-BBGR" (Moscow, Russia)
12:00
12:55 
 
 
 
12:55
13:00 
 
13:00–13:55
Seminar "Modern software of choice of spectacle lenses for patients based on their visual preferences"
Ilenkov V. A., commercial Director of "Shamir-Rus", the Russian subsidiary of the company Shamir Optical Industry Ltd. (Moscow, Russia)
13:00–13:55
Seminar "Innovative and Exclusive optical products from the company Rodenstock (Germany). The increase in professional status and profit of optical salon"
Kulikova M. A., professional consultant for ophthalmic issues, "Rodenstock Rus" (Moscow, Russia)
13:00
13:15 
13:15–18:00
BUSINESS FORUM
 
 
13:15
13:55 
 
 
 
13:55
14:00 
14:00–14:25
Seminar "the Strategy of promoting wholesale companies on the Internet and off-line: practices and tools"
Mosheeva O. N., General Director of "optic news group", Director of the publishing house "Optical MAGAZINE (OMR)"
 
 
14:00
14:25 
 
 
 
14:25
14:30 
14:30–14:55
Seminar on "Promotion Strategy of the online shop in social networks"
Mustafina H. H., head of group marketing Center of implementation "PROTEK", the founder of "the Vision.pro" (Moscow, Russia)
 
 
14:30
14:55 
 
 
 
14:55
15:00 
15:00–15:55
seminar
Seminar "Features of administration and office of the progressive spectacle lens taking into account the physiology of the visual system of the patient"
Riskaya N. In. master of optometry, pedagogy and psychology, founder of the "School of optometry Natalia Rinskaya" (Moscow, Russia)
 
 
15:00
15:55 
 
 
 
15:55
16:00 
16:00–16:55
Seminar "Organization of events in the shop as a tool of influence on sales"
Proskurina T. N., Director premium salons of optics "Tamara", MBA (Novosibirsk, Russia)
 
 
16:00
16:55 
 
 
 
16:55
17:00 
17:00–18:00
Seminar "How to increase sales in the optics without the cost of marketing and advertising"
Martynova, M. S., designer glasses, image maker (Ivanovo, Russia)
 
 
17:00
18:00 
 
 
 
18:00

11.09.2019


  1st Floor, Hall 8, Conference Room J 1st Floor, Hall 8, Conference Room K  
10:00 
10:00–18:00
BUSINESS FORUM
 
10:00
11:00 
11:00–11:55
Innovative and exclusive optical products from the company Rodenstock (Germany). The increase in professional status and profit of optical salon
Kulikova M. A., professional consultant for ophthalmic issues, "Rodenstock Rus" (Moscow, Russia)
 
11:00
11:55 
 
 
11:55
12:00 
12:00–12:55
The choice of design lenses for patients with presbyopia
Dyadina U.V., Director of educational programs "Lens Hoya Rus", ophthalmologist, MD, PhD (Moscow, Russia)
 
12:00
12:55 
 
 
12:55
13:00 
13:00–13:55
Progressive lenses LencorVision: new stages of individualization
Balan A.V., head of the center for optics prescription "Moke-BBGR" (Moscow, Russia)
13:00–13:55
Solution from Nikon when you have a complex spectacle correction
Sebastian Pinar (Sebastien Pinard), Manager of international marketing Department and training unit lenses for eyeglasses Nikon
13:00
13:55 
 
 
13:55
14:00 
 
14:00–14:55
Automation optics – the basis for the development of your business
Nikolaev N. N., head of sales Department of "ITigris" (SPb, Russia)
14:00
14:30 
14:30–14:55
The subject to be defined
Seredinskaya N.V., business consultant, General Director of "Gallery glasses"
 
14:30
14:55 
 
 
14:55
15:00 
 
15:00–15:55
How the leader to monitor the quality of services for vision test
Shevich I. A., Director of "Institute of improvement of professional skill and professional retraining "Opti-class"" (Moscow, Russia)
15:00
15:55 
 
 
15:55
16:00 
 
16:00–16:55
The subject to be defined
Mishchenko, G. N., General Director of "BMG" (Pyatigorsk, Russia)
16:00
16:30 
16:30–17:25
Open shop: product range, choice of suppliers, search collections, private label production
Yakutina E. N., General Director of "Market Assistant group", coach of International school of business Strateg
 
16:30
16:55 
 
 
16:55
17:25 
 
 
17:25
17:30 
 
17:30
18:00 
 
 
18:00