RUS | ENG
14-16
February
2018


CROCUS EXPO
Pavilion 3, hall 15

Program - 2018

14.02.2018


  Pavillion III, Hall 15, Conference Room 1 Pavillion III, Hall 15, Conference Room 2  
10:00 
 
10:00
10:55 
 
 
10:55
11:00 
11:00–12:00
seminar
Unprecedented eye protection: new material and a new cover PRO410 & Solitaire Protect PRO 2 from Rodenstock

Kuschel, T. K., consultant, international distribution at the ophthalmic products of the concern Rodenstock GmbH (Germany).
 
11:00
12:00 
 
 
12:00
12:30 
12:30–13:25

Night Drive Boost: a new coating for night driving from the company BBGR.

Louis Hue, regional Manager for the Russian market, BBGR (France).
12:30–13:25

Prismatic vision correction. Basis of selection of prismatic spectacle lenses.

E. Y. Yakovlev, ophthalmologist, teacher of the Institute TVCI. The Organizer Of The "Top Vision."
12:30
13:25 
 
 
13:25
13:30 
13:30–14:25
Seminar "Company Grand Vision". Only according to preliminary registration. Places are limited
New Items Nikon

Koltsov, A. A., ophthalmologist, Director of educational programs "Company Grand vision".
13:30
13:55 
 
 
13:55
14:00 
14:00–14:25

How do we promote the identity of the collections JF REY, BOZ, VOLTE FACE by using marketing tools.

Drome Nadine, export Director of the company JF. Organizer Business France.
 
14:00
14:25 
 
 
14:25
14:30 
14:30–14:55

Design as added value in medical settings.

Anthony Bing, export Director of the company Oxibis. Organizer Business France.
14:30–15:25
Seminar "Company Grand Vision". Only according to preliminary registration. Places are limited
Poor Sales +/-.

Petrukhina M. L., business coach, managing partner of the company "Practika", Koltsov, A. A., ophthalmologist, Director of educational programs "Company Grand vision".
14:30
14:55 
 
 
14:55
15:00 
15:00–15:55

EyeGenius – the future of optical correction.

Sharbel abi Ephrem, head of the Department of education, HOYA region EMEA, Uncle W. V., Director of educational programs "Lens Hoya Rus".
 
15:00
15:25 
 
 
15:25
15:30 
 
15:30–16:25

Day lenses ADRIA GO - a balance of comfortable wearing and affordable price.

Bessonova E. E., specialist professional support "of the Company Optik Center".
15:30
15:55 
 
 
15:55
16:00 
16:00–16:55

Optical correction of patients with artificial.

Trubilin A. M., ophthalmologist, MD, PhD, Deputy General Director for optical vision correction "family Clinic of ophthalmology Professor of Trubilin".
 
16:00
16:25 
 
 
16:25
16:30 
 
16:30–17:25

Online services for opticians and the online store.

Gabura S. N., project Manager Ochki.net.
16:30
16:55 
 
 
16:55
17:25 
 
 
17:25

15.02.2018


  Pavillion III, Hall 15, Conference Room 1 Pavillion III, Hall 15, Conference Room 2  
10:00 
10:00–10:25

Peculiarities of communication of the optometrist with the patient.

Batrakova, V. B., and zav. practical training FBPO SPB MTK FMBA of Russia, President of the Interregional public organization "Experts in the field of Medical optics and optometry".
 
10:00
10:25 
 
 
10:25
10:30 
10:30–10:55

Optics and the user or Navigation after the storm.

Walrus N. V., Deputy Director of the Department of market research of industrial products. GfK RUS international Institute of marketing research.
 
10:30
10:55 
 
 
10:55
11:00 
11:00–11:55

Typical error of the consultants, reducing sales.

Tyutin, A. A., business coach at expert sales. The organizer of the "Opti-class."
11:00–11:55

Announcement of innovative products Rodenstock. Lenses. Rim.

Kudlinski Z. V., Director business development, Rodenstock GmbH (Germany).
11:00
11:55 
 
 
11:55
12:00 
12:00–12:55

Transitions signature VII and Transitions Xtractive: new unique color palette for your audience.

Balan, A. V., head of the center for prescription optics, "Moke - BBGR".
12:00–12:35
Workshop Plant prescription optics "ODV"
Personal correction like business model for Optics. The 10 commandments of Philip Kotler on the example of the company "Points for You".

Feigin M. D., Director General of "UK EFA" managing organization "Plant prescription optics EFA".
12:00
12:35 
 
12:35–13:10
Workshop Plant prescription optics "ODV"
Technology sales of premium spectacle lenses.

Julián Rocabruna, regional sales Manager of the company Indizen Optical Technologies (Spain).
12:35
12:55 
 
 
12:55
13:00 
13:00–13:55

Impression FreeSign PRO: now your customers will see all except aberrations. Rodenstock innovative developments in the field of calculation and manufacturing of progressive lenses. Equipment ordering lenses.

Kuschel, T. K., consultant, international distribution at the ophthalmic products of the concern Rodenstock GmbH (Germany), Belkin, A. V., specialist in promotion of products Rodesntock in Russia, "Avvita".
 
13:00
13:10 
 
13:10–13:45
Workshop Plant prescription optics "ODV"
Innovative products from Younger Optics in the Russian market in 2018.

Shamaeva, I. V., regional Director of sales and marketing Younger Optics.
13:10
13:45 
 
13:45–14:20
Workshop Plant prescription optics "ODV"
Practical steps of implementation of the concept of personal vision correction.

Dement'ev S. D., head of Department of sales of "Factory of prescription optics."
13:45
13:55 
 
 
13:55
14:00 
14:00–15:20
Lectures Martin Conway. Only according to preliminary registration. Places are limited
Materials for contact lenses - a look to the future.

Martin Conway, scientific consultant at Contamac, FBCLA, FIACLE (UK).
 
14:00
14:20 
 
14:20–14:55
Workshop Plant prescription optics "ODV"
The pros and cons of implementing models of personal vision correction - opinion of the leaders of the Russian optician.

Morozov R. A., chief ophthalmologist of a network of salons "Lenses-Glasses" ( Saint - Petersburg), Smagulova E. V., Executive Director of the Center for vision correction, "Dr. Lens" (Samara).
14:20
14:55 
 
 
14:55
15:00 
 
15:00–15:55
seminar
English optics in the world of fashion.

Robert William Morris, founder of the William Morris London (UK). The organizer of the "national group".
15:00
15:20 
 
 
15:20
15:40 
15:40–17:00
Lectures Martin Conway. Only according to preliminary registration. Places are limited
The problem of selection of CL for keratoconus.

Martin Conway, scientific consultant at Contamac, FBCLA, FIACLE (UK).
 
15:40
15:55 
 
 
15:55
16:00 
 
16:00–16:55
seminar
The human and the computer. How the automation system helps the opticians to get to the next level.

Nikolaev N. Yu., head of sales, the company "ITigris".
16:00
16:55 
 
 
16:55
17:00 
 
 
17:00
17:10 
17:10–18:00
Lectures Martin Conway. Only according to preliminary registration. Places are limited
The selection of scleral lenses is a complicated simplicity.

Martin Conway, scientific consultant at Contamac, FBCLA, FIACLE (UK).
 
17:10
18:00 
 
 
18:00

16.02.2018


  Pavillion III, Hall 15, Conference Room 1  
10:00 
10:00–10:25
seminar
Analysis of advertising campaigns submitted for the competition "Golden Lorgnette 2018".

Akutin E. N., General Director of "Market Assistant group", the organizer of the National award of the optical industry "Golden Lorgnette".
10:00
10:25 
 
10:25
10:30 
10:30–10:55

How to make friends with the media: rules and prohibitions.

Moseeva O. N., Director of the publishing house "Optical MAGAZINE" and optical portal "OM".
10:30
10:55 
 
10:55
11:00 
11:00–12:00

Open shop: build range

Akutin E. N., business coach, international school of optical business.
11:00
12:00 
 
12:00