RUS | ENG
15-17
February
2017


CROCUS EXPO
Pavilion 2, hall 8

Program - 2017

15.02.2017


  II Pavillion, Hall 8, Conference Hall B II Pavillion, Hall 8, Conference Hall G  
10:00 
 
10:00
11:00 
 
11:00–11:55

The calculation or selection of the length of the corridor in a progressive lens

Kuschel, T. K., a consultant firm Rodenstock (Germany)
11:00
11:25 
 
 
11:25
11:55 
 
 
11:55
12:00 
 
12:00–12:55
seminar
The buyer, his life, our proposals and solutions

Walrus N.In. head of the project "market Research of optics", Deputy head of Consumer Choices Department, GfK RUS
12:00
12:55 
 
 
12:55
13:00 
 
13:00–13:55
seminar
What does the customer expect from the new score? Correctly identified needs-the path to the right solutions, "the Company BBGR"

Balan, A. V., head of the center for prescription optics, "Mok-BBGR"
13:00
13:55 
 
 
13:55
14:00 
14:00–14:55
seminar
Additional properties of the coatings HOYA

Trubilin A. M., ophthalmologist, MD, PhD, Director of educational programs "Lens Hoya Rus"
14:00
14:55 
 
 
14:55
15:00 
15:00–15:55
seminar
How to stand out from the competition and increase the average check amount?

Shevich I. A., General Director of "Opti-class"
15:00–15:55
seminar
The possibilities of the Internet market to increase sales of glasses

Gabura S., project Manager OCHKI.net
15:00
15:55 
 
 
15:55
16:00 
 
16:00–16:55
seminar
Choosing HOYA, you choose the best service!

Mikeladze E. K., trainer in multimedia technology and sales skills, Makuha N.A. ophthalmologist, medical Advisor, "Lens Hoya Rus"
16:00
16:55 
 
 
16:55

16.02.2017


  II Pavillion, Hall 8, Conference Hall B II Pavillion, Hall 8, Conference Hall G  
10:00 
 
10:00–10:55
seminar
New business horizons with SEIKO

Shlapakova A. A., head of SEIKO "Lens Hoya Rus"
10:00
10:55 
 
 
10:55
11:00 
11:00–11:55
seminar
Why more than 500 of optics in Russia are given in the "ITigris Optima". Ten of the most effective tools of the program

Nikolaev N. Yu., Deputy Director of sales, the company "ITigris"
11:00–11:55
Pre-registration required
Sales of the new level. Export successful practices

Petrukhina M. A., business coach
11:00
11:55 
 
 
11:55
12:00 
12:00–13:30
Pre-registration required
Emotional communication with the customer in the shop

Ercole Renzi, head SR Comunicazione (Italy)
12:00–12:55
seminar
Maximum sales in optics

Serezhkin A. E., Cand. the course of studies. Sciences, regional Manager, "Vista Optical"
12:00
12:30 
 
12:30
12:55 
 
 
12:55
13:00 
 
13:00–13:55
seminar
Optics, how to increase your sales?

Belova N. P. business coach, "the Company MOK-BBGR"
13:00
13:30 
 
 
13:30
13:45 
13:45–15:15
Pre-registration required
Become superproducer (part 1)

Ercole Renzi, head SR Comunicazione (Italy)
 
13:45
13:55 
 
 
13:55
14:00 
 
14:00–14:10
seminar
Welcome speech of the organizer of the seminar

Yakutina E. N., General Director of "Market Assistant group"
14:00
14:10 
 
14:10–14:30
seminar
How the new law applies to the optics market. Deadlines

M. A. Rahimberdiev, CEO and co-founder of cloud service to manage the trade "Moysklad"
14:10
14:30 
 
14:30
15:00 
 
15:00–15:40
seminar
How to upgrade the cashier and register it in the tax

Nosov Yu. S., head of Department for pre-sale, "the Company ATOL"
15:00
15:15 
 
 
15:15
15:40 
 
15:40–16:20

Cash program under 54-FZ. Managing sales through service "Moysklad"

M. A. Rahimberdiev, CEO and co-founder of cloud service to manage the trade "Moysklad"
15:40
16:00 
16:00–17:45
Pre-registration required
Become superproducer (part 2)

Ercole Renzi, head SR Comunicazione (Italy)
 
16:00
16:20 
 
16:20
16:30 
 
 
16:30
16:40 
 
16:40–17:20
seminar
Analysis of advertising campaigns submitted for the competition "Golden binoculars 2017". A short film as an innovative marketing campaign. Films of optician Tamara

Yakutina E. N., General Director of "Market Assistant group", the organizer of the National award of the optical industry "Golden binoculars"
16:40
17:20 
 
17:20–18:00
seminar
Screening of short film "a Clean look"

Producer-the company "Avvita"
17:20
17:45 
 
 
17:45
18:00 
 
 
18:00